Cybercrime is an ever-increasing surface threat that cannot be overlooked or ignored. As part of an creating awareness, we were tasked to create an engaging and visually entertaining Explainer Video. We decided to make use of mixed media (a combination of stock visuals with motion graphic overlays, and 2D animation) to accurately convey the message.
The production is part of a collaboration between Little Brother Media Productions and Karen Allen International, under the umbrella of The InfoMation Project.
The purpose of the video production was twofold: firstly we aimed to engage the audience and get them to take note of just how far-reaching the threat truly is; and secondly to educate the audience with real statistics of the scale and impact of the threat.
The Company
The Institute for Security Studies (ISS) works with partners to build knowledge and skills that enable sustainable peace, development and prosperity in Africa. Established in 1991, the ISS is Africa’s leading multidisciplinary human security organisation, with a unique operational model that combines research, policy analysis, technical assistance and training. The ISS has also developed a powerful forecasting capability to identify future risks and opportunities in fields as diverse as development, industrialisation, demographics, technology and climate change.
Because of the short turnaround time, creating a succinct visual treatment was absolutely imperative. We had to clearly define the visual style and tone of the video. We also had to be very clear in which visuals and would be utilised in the storyboard as mixed media renders take a long time to complete and we would not be able to accommodate unforeseen changes.
Each client has unique needs, and we usually decide which medium would be best suited to their individual requirements. For this specific production we had to address two distinct objectives:
This led us to the decision of utilising mixed media as our medium of choice.
We created a 2-minute corporate video that was very well received, and subsequently utilised on various platforms as an introduction to the topic. We managed to deliver on time, within budget, and with a happy end client to boot.
I’ve been working with Karen Allen for the last 10 years, and it’s always such a pleasure working with her. She brought in the project knowing that it would be quite challenging translating a lot of theoretical and abstract concepts into a visual explainer video that was both entertaining and still educational. We managed to create this production in “record time”, without compromising on quality, while still letting the client (ISS) feel involved in the process. In my books, this was a clear win.
– Petri Kleynhans – Director
Little Brother Media Productions
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