PPC and Digital Advertising Puts New SaaS company on Fintech Industry Map
See how we’ve helped RMDTRADER achieve these amazing stats!
9 MILLION
Brand impressions since the launch of our campaign using Google Search and Youtube marketing
2,270 Followers
Grew Youtube Channel from scratch
160+
Monthly Sign-up conversions from Google Search
32%
Increase in sign-ups YoY through PPC advertising
RMDTRADER presented us with such an opportunity to grow. The client was always open and receptive to new ideas, which gave us the confidence to really push to deliver on our end results. Their PPC advertising campaigns were especially successful and will always be a project I personally am very proud of.
– Petri Kleynhans – Director
Little Brother Media Productions
The Company
RMDTRADER
RMDTRADER operated in the cut-throat industry of trading platforms, where every impression is highly contested, and a premium is put on quality and trust. They were regulated, A-book brokers with high levels of security in place, so earning trust and being seen as trust-worthy, was of utmost importance to them. In their 3 years of operations, they managed to grow a substantial base of clients, providing services and delivering on their promise.
The Project
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3 Years ago we were approached to help RMDTRADER with their digital advertising and marketing efforts as they entered the Fintech / Saas industry.
Our digital advertising strategy involved using Google PPC and Google display ad campaigns, as well as Youtube advertising.
Digital Advertising Platforms Leveraged
- Google Ads
- Youtube Ads
- Twitter Ads
The Challenges
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- Getting top-of-page impressions comes at a premium, so we had to develop a smart, long-term strategy with clearly articulated values and benefits
- Developing a brand in a competitive environment. Being a new company, RMDTRADER had no brand or reputation to leverage. We had to look at the campaign holistically to ensure that we create a brand presence while targeting potential customers and creating brand trust through consistent exposure
- Tracking the client experience from start to finish. Every client has unique requirements, and in this case we had to find a way to follow through the process of sign-ups to another portal in order to get accurate numbers.
The Strategy
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Digital Advertising
Our first step was to assess how best to create awareness, build trust, and do so in a sustainable way. As an online platform, we decided to utilise Youtube to create a consistent public profile. This serves a dual purpose of building trust through education, but also marketing our product through targeted advertisements.
Develop Sustainable Campaigns
Once we had a steady following on Youtube established, our next step was to start competing for Search results on Google. Utilising custom built audiences generated from our Youtube channel, we were able to focus better on prospective clients to ensure our ads reach the correct people. We built out a series of Google search campaings, each with a unique selling point to drive people to that value add.
Be Agile in Our Approach
As we continually research our markets and evolve as marketers, new opportunities present themselves if you know where to look. We believe ourselves to be very adaptable, and thanks to a very receptive client, we are always encouraged to try something new. Whether it’s a Facebook video promotion, a Twitter ad or LinkedIn ad campaign, we’re always looking for more ways to reach the ideal customer.
The Results
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Result 1
9 Million brand impressions since the launch of our campaign across Google Search and Youtube
Result 2
10,000+ completed sign-ups over 3 years running various Google Search and Google Display ad campaigns
Result 3
2,000+ subscribers to the client’s Youtube Channel
Result 4
160+ new members signing up every week from the Google PPC advertising campaign
Want the same Results?
Try Little Brother Media Productions
See what we can do for you and your business.
To learn more about Little Brother Media Productions, our processes and how we approach things differently as a digital marketing company, simply click this link to get started.