2D Animation Explainer Videos Sets Medical Aid Company apart

Project information

Providing animated explainer videos for one of the biggest medical aid schemes in South Africa has been an absolute blast. Our relationship with Momentum started almost 10 years ago, and has been growing every year. What started out as a small side project, has since turned into an annual production encapsulating more than 40 videos and 60 minutes of high quality animated explainer videos, covering all the medical products they offer.

Their needs are diverse, and operating within a medical field, we have to be extra sure that our data is accurate, our brand is consistent, and every production we produce is of the highest standards.

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The Company

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Momentum is a financial services company and provider of healthcare, insurance and investment solutions in SA.They are one of the top 3 Medical aid companies in South Africa with more that 160,000 active members, and over 17,000 employees. Their focus is on offering a secure future for their clients by providing financial advice, supported by innovative product solutions and excellent service. 

Our business has been making use of Little Brother Media Productions’ services for a number of years and we are extremely pleased with the quality of work they produce for us. We love their energy, their creative ideas and willingness to go the extra mile, even when requests are very last minute.
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Karen Claassen
Head: Marketing

Strategic Deliverables

Challenges

  1. Working in a medical industry is like navigating a minefield. Everything has to be double checked to ensure accuracy. As such, planning and management of production schedules are always a challenge.
  2. On occasion some productions are required to be created in very short turn around times.
  3. We are always trying to stay at the forefront of design and technology, so ensuring that we stay relevant while maintaining good design ethics are also always top of mind.

 

Strategy

2D Animation

We produce animated content for Momentum, Momentum Medical Scheme and their various affiliate partners year round, so having strategic meetings is crucial to ensure that we deliver our content on time. As some of our major productions last up to 3 months to complete, it’s imperative that we do proper planning, with a clear roadmap and milestones, and consistent and concise feedback between Little Brother Media Productions and the client. This ensures that we’re all on the same page, unnecessary misunderstandings are avoided, and delays are kept to a minimum.

Planning

As we developed a “feel” for the client and their requirements, we’ve also started preempting certain requirements and put in place systems in order to streamline our productions and shorten the turn-around times. This also allows us to be able to take on high-pressure, short-notice productions.

 

Results

  • Annually we produce more than 30 2D-animated video productions
  • 60+ minutes of animated content across various sectors including explainer videos, product videos and marketing videos
  • 2 Corporate Video Productions
  • We also produced a 3D-animated marketing video in 2022

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Momentum Health, Momentum Medical Scheme and Momentum Health Solutions (yes they are all the same company) is just amazing. They have assembled such a dynamic team of creatives and people who are truly invested in serving their clients and community. It’s always a privilege for us to work alongside them and being entrusted with their brand and message is something we never take for granted.

– Petri Kleynhans – Director

Little Brother Media Productions

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